Use of ColorFrom the website 99 Design I learned that humans see in RGB color, that no one device can reproduce every visible color, and that technically, color is all in your head. It's just how we perceive different wavelengths. I also reviewed some information about color models and color schemes. From the website Color Matters I learned about color meanings and that color can influence emotion, appetite, and blood pressure. It's especially important in advertising, because the point of advertising is usually to convince someone to buy something from you. To do that, you often have to manipulate people. Color is used for communication. I must admit, however, there have been times when I read what certain colors are associated with and was quite surprised to find ideas that had never once crossed my mind. In addition, some colors have different meanings in different cultures, so it seems to me that it depends on your perspective. Color and PersonalityAccording to the Hartman Color Code Personality Profile survey, I am a yellow personality. I was surprised by this, because I don't like the color yellow. Apparently, yellow personalities are fun-loving, persuasive, playful, and alert. I think that sounds like me. Apparently, yellow personalities are also optimistic, happy, carefree, and highly sociable. I'm fairly certain that doesn't describe me. I also looked at descriptions of "personality colors" on the website Psychologia. Before I get into detail about the color descriptions, I would like to point out here that the article says that Hartman's color codes "have nothing to do with color psychology." Of course, it's important to mention that the Psychologia article also says the information is provided for entertainment purposes only, and that "color psychology is not exact science." With that said, I'll get to the results.
Interestingly, Psychologia's description of the color yellow was something I could definitely relate to. What made this interesting was the following quotes from the website: "According to proponents of color psychology your favorite color (or colors) define your personality color" and "colors you choose say a lot about your physical, mental and emotional states." But what really caught my attention was this: "Similarly, colors you dislike tell a lot about your weaknesses and vulnerabilities." As I said before, I don't like yellow, but that was the color that described me best, at least according to Psychologia. My actual favorite color is purple, but since the website had no descriptions of the color purple, I examined the descriptions of red and blue. They contrasted each other quite a lot, and while I could see a few details in each that sounded like me, they mostly didn't fit me. I also looked at the description for the color black, because while it's not my favorite color, it's in my top few. That description was more relatable. So as far as I can tell, my personality is a dark yellow color. I find this amusing, because according to the website Color Matters, there is no such thing as a dark yellow.
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In this Atari game advertisement, two main principles of design draw the viewer's eye to the apples. One is principle of movment. The red streak behind the apple creates a line that guides the viewer's eye straight to it, and gives it a sense of motion. The emphasis is also placed on the apples due to the color. The red and white colors contrast with each other and the blue background. The image is almost the same on either side, which gives a sense of balance. This is also an example of repetition, as is the repeated use of one font in the text below the image. Over the past week, I've learned the principles of design, while also learning how to use various Photoshop techniques. I have definitely gotten a lot better using Photoshop. I loved using the layer style options. I was quite impressed by the amount of control I had over how the image was affected, using only a few sliders. I think the tool was very useful. However, trying to demonstrate specific design principles under time constraints, especially when I could only manipulate someone else's art instead of creating my own, was really difficult for me. I don't feel like I was able to come up with good examples of each principle. The one I struggled with most was movement. I couldn't think of to use drawings of orcs, trees, and treasure chests to guide the viewer's eye to the focal point, other than to just put a bunch of them in a line. All in all, going in depth with Photoshop was a great experience, but I don't think this was much help in learning the principles of design.
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AuthorI'm moving on to my 4th (and final) year as a Game Art & Design student at Durham School of the Arts. I'd like to call myself an artist, but I'm a programmer at heart. Archives
February 2020
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